Evaluation Question 3

What kind of media institution might distribute your media product and why?

Hammer Films

Hammer Films was founded in 1934 and are based in the UK. 

The company was best known for their Gothic horror during the 1950's and 60's. Although they made their films on a very tight budget, usually with the same actors and directors, they dominated the horror film 

market during the 50's and 60's. 

Hammer's first significant horror film was The Quartermass Experiment (1955), which was the adaptation from the television series. Hammer then adapted Universal's old monsters from the 1930's, Frankenstein and Dracula. Both starring Christopher Lee and Peter Cushing, (who were Hammer icons) The Curse of Frankenstein (1957) and Dracula (1958) would become big successes from the company, as they were made on a shoe string budget. 

After relevant success in the 1960's the company went into decline during the 1970's and production ceased in the 1980's. 

However, in 2007 the company was back and started to make new films. These included The Resident (2011) and The Woman in Black (2012)

I think that my film would be perfect for Hammer films to distribute it because my film is a low budget British Horror film which Hammer specialise in. Although the film has unknown stars and, it could still make a profit from limited release. As the film has a very small budget, if it wasn't very successful at the box office then it wouldn't be a big deal as Hammer wouldn't lose much money anyway. With the budget of The Wrong Tracks and a production company like Hammer, I think that they have nothing to lose. As the main target audience of the film are for teenagers, like Hammer's The Women in Black (as it was a 12a) it is relevant to their other films. Also by using social media to increase the anticipation of the film can also bring in profit for the film. Release the trailer or several trailers onto YouTube and then the film will be talked about on all the social networking sites like Twitter and Facebook. As the film is low budget has a lot of action, it will bring the audience in as teenagers like to see these type of movies. If the marketing for the film is outstanding, then it will make a huge profit at the box office.